GIANT Marketing Solutions

marketing companies toronto, digital marketing agency, web design company, marketing consultant, brand consultant, mobile app development

  • Services
    • Brand Strategy
    • Web Design
    • Mobile Apps
  • Clients
  • Team
  • One Giant Blog
  • Testimonials
  • Contact

5 Tips for Presenting an Idea to Grow Your Small Business

April 12, 2011 by George Giantsopoulos

What makes an entrepreneur successful?  That’s a loaded question but in my experience there is one trait that sticks out; the successful entrpreneur is always looking for problems (i.e. gaps) to solve (i.e fill). If you are a true entrepreneur, you probably come up with about half-a-dozen ideas per week!

So you have an idea, now what?

Having been involved with a “few” idea pitches in my time as an entrepreneur and during my tour-of-duty in Corporate Canada, I have found that most investors, partners and C-Level Execs, have limited time for you. So when you get the opportunity to present an idea, it has to be short, to the point and impactful. Presenting an idea is really an extension of an Elevator Pitch.

Keeping this in mind, listed below is what I have found to be the best formula for pitching an idea – 5 slides that should cover the following:

1. Background

Describe the situation; give background information on your idea, for example, market size. Set the stage for the audience and describe the problem or gap you are planning to fill.

2. Idea

Get to it! Describe your idea and how you are suggesting filling the gap you described in Slide 1. This should be macro view of your idea.

3. How it Works

Zoom in on your idea. Describe briefly how the idea works, be a bit more specific, but be careful not to get caught in the details. Describe how you would implement it and be sure you know your idea inside out.

4. Benefits

You would have probably already discussed some benefits through questions or they may have been integrated in your pitch but use this slide to reinforce the benefits, both rational, emotional and financial. It’s a good time to repeat how your idea would solve the problem you’ve identified.

5. Close

To determine if this is a successful pitch, ask the audience for their interest level; “Do you like the idea?” At worst case, you will get some good feedback so you can build on your idea. Most importantly, outline the next steps (if there are any) and be clear. If they are interested, then keep the momentum going. If they are not, ask if they know of anyone who is.

In my experience with pitching ideas, whomever the audience is, they typically try and find something wrong with it so as to derail the idea; it’s their way of vetting the idea and testing you out.  They are investing you in YOU as much as the, so, they need to feel comfortable knowing YOU know your stuff; be prepared for every and any question.  You can prepare for this by doing a SWOT-Analysis (Strengths-Weaknesses-Opportunities-Threats) and keep it in your pocket. If you’ve done your homework, you’ll impress the audience.

And whatever you do, no matter what the questions or feedback is, don’t take it personal! Take advantage of who’s in the room and leverage their relationships.

Be an entrepreneur. Be Real
Reality Business Consulting - A Toronto Marketing and Website Design and Develpment CompanyReality Business Consulting (RBC) (www.realityconsulting.ca) is a Toronto-based Marketing and Website Design and Development company dedicated to helping small business grow. We do this by providing insightful marketing and sales knowledge, planning, execution and website design and development, on a small business budget. The foundation of our success lies in our strong business acumen and our ability to listen to and understand the needs of our clients, translating their ideas into a concrete plan of action; ultimately, delivering profitable results for them.

If you are searching for a professional and customer-focused marketing company with extensive work in website design and development located in Toronto, contact us for a “Reality Check; a no-obligation, no-charge consultation of your business.

Filed Under: Marketing Tagged With: Presentation, Tips to Grow

Build your Brand, Website, or Business - Start Today.

GIANT Services

  • Brand Strategy
  • Website Development
  • Mobile Apps

Latest From One GIANT Blog

  • Tomauri Inc. – Case Study
  • On-Page SEO-Increase Website Page Rank
  • HOLD International Case Study
  • Crimson Transaction Technologies Case Study
  • Target Marketing – Successful Strategies

One GIANT Blog Topics

  • Brand Marketing
  • Case Study
  • Entrepreneurs
  • Marketing
  • Marketing Planning
  • Mobile Marketing
  • Online Marketing
  • Uncategorized
  • Website Strategies

Take Their Word For It.

I was looking for direction from an expert to help take my business to the next level and George from GIANT Marketing Solutions seemed like a great fit. I was right; George was reliable, enthusiastic and knowledgeable while providing me with constructive guidance and insight on my business model and branding. George gave me the direction I was looking for and I now feel confident to develop the ideas we discussed into an effective business strategy. I highly recommend GIANT Marketing Solutions!
Rachael Kalinsky
Professional Organizer, Owner / Order in the House
Read what our clients say

Stay Connected.

Receive our email newsletter that includes expert insights and tips on marketing, branding and website strategy plus GIANT Marketing Solutions exclusive industry reports and funding programs.

No spam. We will never sell your email address to anyone, and you can unsubscribe at any time.

  • LinkedIn
  • RSS
  • Twitter

Copyright © 2023 · GIANT Marketing Solutions · All Rights Reserved.

Toronto, Ontario

Copyright © 2023 · Giant Pro Theme on Genesis Framework · WordPress · Log in