Target marketing is best understood through brand marketing. Brand marketing is about making a promise to your business’ target market; it is about delivering that promise consistently. This is easier said then done because what makes a successful brand is having a unique promise and committing … [Read more...]
Branded Content: Hail to the King?
If content is “KING”? Then marketing must be “QUEEN”! But who is heir to the content-throne? Well, according to Marketing Magazine, branded-content is. What is Branded-Content? Branded content is not a new marketing concept. It is essentially a fusion between advertising and entertainment. … [Read more...]
Trader Joe’s is No Ordinary Joe – How to Build a Super-Brand
Creating and developing a brand isn’t easy but it is an important component to any successful marketing strategy and Internet marketing strategy. It requires you to dedicate specific tasks and exercises to defining it; don’t just “come-up” with a generic brand identity. Your brand should align … [Read more...]
3-Simple Branding Principles to Enhance Your Small Business Brand
I recently met with a prospect who was interested in hiring me to help her grow her small business and advise on her small business marketing plan or as she put it, to “create a brand”. Well as the conversation progressed, I got a bit of a surprise. What she really wanted was someone to create her … [Read more...]
Top-3 Learnings of 2010 to Help You Grow Your Small Business
As with many, I spent the last few weeks over the holidays meeting up with clients, old clients, friends, colleagues and peers. I love meeting up with everyone face-to-face and just catching up; after all, so much communication is done electronically nowadays, I think we take for granted the … [Read more...]
What’s in a name?
So after I made the decision to start my own consulting firm, the first step was to come up with a name that reflects the business philosophy of my company…well, my brand. Branding is a loaded topic that I will reserve for another post. In short, Harry Beckwith says it best (he’s a bestselling … [Read more...]