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Target Marketing – Successful Strategies

June 10, 2015 by George Giantsopoulos Leave a Comment

Magnifying Glass - Target Marketing, Target market persona - Marketing and Branding Company Toronto

Target marketing is best understood through brand marketing.  Brand marketing is about making a promise to your business’ target market; it is about delivering that promise consistently. This is easier said then done because what makes a successful brand is having a unique promise and committing … [Read more...]

Filed Under: Brand Marketing Tagged With: target marketing

Branded Content: Hail to the King?

November 18, 2012 by George Giantsopoulos

If content is “KING”?  Then marketing must be  “QUEEN”!  But who is heir to the content-throne?  Well, according to Marketing Magazine, branded-content is. What is Branded-Content? Branded content is not a new marketing concept.  It is essentially a fusion between advertising and entertainment.  … [Read more...]

Filed Under: Brand Marketing, Marketing Tagged With: Content Marketing

Trader Joe’s is No Ordinary Joe – How to Build a Super-Brand

October 29, 2012 by George Giantsopoulos

Creating and developing a brand isn’t easy but it is an important component to any successful marketing strategy and Internet marketing strategy.  It requires you to dedicate specific tasks and exercises to defining it; don’t just “come-up” with a generic brand identity.   Your brand should align … [Read more...]

Filed Under: Brand Marketing, Marketing Planning Tagged With: Internet Marketing

3-Simple Branding Principles to Enhance Your Small Business Brand

April 3, 2012 by George Giantsopoulos

I recently met with a prospect who was interested in hiring me to help her grow her small business and advise on her small business marketing plan or as she put it, to “create a brand”. Well as the conversation progressed, I got a bit of a surprise. What she really wanted was someone to create her … [Read more...]

Filed Under: Brand Marketing

Top-3 Learnings of 2010 to Help You Grow Your Small Business

January 4, 2011 by George Giantsopoulos

As with many, I spent the last few weeks over the holidays meeting up with clients, old clients, friends, colleagues and peers. I love meeting up with everyone face-to-face and just catching up; after all, so much communication is done electronically nowadays, I think we take for granted the … [Read more...]

Filed Under: Brand Marketing, Entrepreneurs, Website Strategies Tagged With: Internet Marketing, Web Planning Series

What’s in a name?

November 8, 2010 by George Giantsopoulos

So after I made the decision to start my own consulting firm, the first step was to come up with a name that reflects the business philosophy of my company…well, my brand. Branding is a loaded topic that I will reserve for another post.  In short, Harry Beckwith says it best (he’s a bestselling … [Read more...]

Filed Under: Brand Marketing

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