GIANT Marketing Solutions

marketing companies toronto, digital marketing agency, web design company, marketing consultant, brand consultant, mobile app development

  • Services
    • Brand Strategy
    • Web Design
    • Mobile Apps
  • Clients
  • Team
  • One Giant Blog
  • Testimonials
  • Contact

Difference Between Marketing and Sales, Fuzzy Navels and Cherry Bombs

March 7, 2014 by George Giantsopoulos

IS there a difference between sales and marketing? A question for the ages; just like, “Do Canada Geese really fly south for the winter? Yes. There is a major difference between sales and marketing (and “yes”, Canada Geese DO fly south in the winter!) The problem is, this debate is always … [Read more...]

Filed Under: Marketing, Marketing Planning

Zero-Moment-of-Truth

September 1, 2013 by George Giantsopoulos

What is mobile responsive web design? An opportunity or trend? … [Read more...]

Filed Under: Marketing

What is Market Segmentation – Marketing to Millenials

July 2, 2013 by George Giantsopoulos

I have discussed and shared on several occasions the importance of target-marketing and its impact on a successful marketing strategy.  Market segmentation can help you achieve even stronger results.  What is market segmentation?  Well, the more you understand who your target market is, the more … [Read more...]

Filed Under: Marketing, Marketing Planning Tagged With: market segmentation, millenials market segment

Pitch a Strike and Get Free Media Coverage

November 27, 2012 by George Giantsopoulos

On Thursday November 22, I attended the Globe & Mail Small Business Summit at the MaRS Discovery District - http://toronto.smallbusiness-summit.ca/ .  It was a great day full of insight and networking, I would recommend you attend next year. Often, I’m asked by small business owners on how to … [Read more...]

Filed Under: Marketing Tagged With: Toronto

Branded Content: Hail to the King?

November 18, 2012 by George Giantsopoulos

If content is “KING”?  Then marketing must be  “QUEEN”!  But who is heir to the content-throne?  Well, according to Marketing Magazine, branded-content is. What is Branded-Content? Branded content is not a new marketing concept.  It is essentially a fusion between advertising and entertainment.  … [Read more...]

Filed Under: Brand Marketing, Marketing Tagged With: Content Marketing

INFOGRAPHIC – Bridging the Gap; Online and Offline Marketing

September 17, 2012 by George Giantsopoulos

I often talk about not ignoring traditional marketing channels but rather, to integrate them with online channels.  This is a great Infographic to illustrate my point.     Real Growth for Real Business. Reality Business Consulting (www.realityconsulting.ca) is a Toronto … [Read more...]

Filed Under: Marketing, Website Strategies Tagged With: Infographics, Internet Marketing

Create a Golden Subject Line For Your Email Marketing

August 23, 2012 by George Giantsopoulos

According to MarketingSherpa’s 2012 Email Marketing Benchmark Report, 67% of organizations plan on increasing email budget in 2012. Email marketing continues to prove it is an effective marketing tool…when used appropriately.  Your goal is to get the recipient to open AND respond to the email. One … [Read more...]

Filed Under: Marketing Tagged With: email marketing

Selling With Personality to Help Grow Your Small Business

May 17, 2011 by George Giantsopoulos

I came out of a networking session with some entrepreneurs the other day and I was surprised at their “selling approaches”. I would “break the ice” by introducing myself and then telling them: “I’m in the market for [insert their product], why should I buy from you?” When I say surprised, I mean, … [Read more...]

Filed Under: Marketing Tagged With: Tips to Grow

5 Tips for Presenting an Idea to Grow Your Small Business

April 12, 2011 by George Giantsopoulos

What makes an entrepreneur successful?  That's a loaded question but in my experience there is one trait that sticks out; the successful entrpreneur is always looking for problems (i.e. gaps) to solve (i.e fill). If you are a true entrepreneur, you probably come up with about half-a-dozen ideas per … [Read more...]

Filed Under: Marketing Tagged With: Presentation, Tips to Grow

5-Fantastic Tips to a Successful Elevator Pitch for Your Small Business

March 29, 2011 by George Giantsopoulos

Picture this…you’re a small business owner and you’re the only one waiting for an elevator in the lobby of a building, the door opens, you enter the elevator and then…Mr. Rufus shows up! Who’s Mr. Rufus? Well, he represents your biggest potential client. If Mr. Rufus buys what you’re selling, it … [Read more...]

Filed Under: Marketing Tagged With: Presentation, Tips to Grow

  • 1
  • 2
  • Next Page »
Build your Brand, Website, or Business - Start Today.

GIANT Services

  • Brand Strategy
  • Website Development
  • Mobile Apps

Latest From One GIANT Blog

  • Tomauri Inc. – Case Study
  • On-Page SEO-Increase Website Page Rank
  • HOLD International Case Study
  • Crimson Transaction Technologies Case Study
  • Target Marketing – Successful Strategies

One GIANT Blog Topics

  • Brand Marketing
  • Case Study
  • Entrepreneurs
  • Marketing
  • Marketing Planning
  • Mobile Marketing
  • Online Marketing
  • Uncategorized
  • Website Strategies

Take Their Word For It.

I was very pleased with the work of George and his team during my election campaign that I asked him to develop the web-marketing strategy for Ward 36 Scarborough Southwest after my successful election to City Councillor. George's drive and his knowledge of 'all things web' was a great and welcomed contribution. I highly recommend George for your web-marketing needs.
Gary Crawford
Councillor Ward 36 / Scarborough-Southwest
Read what our clients say

Stay Connected.

Receive our email newsletter that includes expert insights and tips on marketing, branding and website strategy plus GIANT Marketing Solutions exclusive industry reports and funding programs.

No spam. We will never sell your email address to anyone, and you can unsubscribe at any time.

  • LinkedIn
  • RSS
  • Twitter

Copyright © 2023 · GIANT Marketing Solutions · All Rights Reserved.

Toronto, Ontario

Copyright © 2023 · Giant Pro Theme on Genesis Framework · WordPress · Log in