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On-Page SEO-Increase Website Page Rank

November 18, 2015 by George Giantsopoulos

binoculars-on-page SEO-marketing and brand company toronto

On-page SEO tactics are the easiest to achieve and, can arguably, have the most impact on your SEO strategy.  On-page SEO is about focusing on what you can do ON your website to ensure search engines can find it. There is so much discussion about improving your website’s position on SERP (Search … [Read more...]

Filed Under: Website Strategies Tagged With: SEO

Before You Write a Website Redesign Proposal

January 27, 2014 by George Giantsopoulos

Before you write your website redesign proposal, I imagine you have overcome the question, “when is it a good time to redesign my company’s website?” If not, let me take you on a quick tangent. The short answer, generally speaking, is every 2-3 years is a good time to consider a website redesign … [Read more...]

Filed Under: Website Strategies

Content Marketing Ideas for Small Business

October 25, 2013 by George Giantsopoulos

Content marketing ideas are sometimes difficult to create because we are so distracted by day-to-day business activity. Yet, we acknowledge the importance of content in our web strategy; content is king, right! Particularly with Google’s recent SEO update (Hummingbird) has an even greater focus on … [Read more...]

Filed Under: Online Marketing, Website Strategies Tagged With: Content Marketing

What Can a Mobile App Do For My Business?

September 24, 2013 by George Giantsopoulos

Does my business need a mobile app to stay competitive? You must be wondering if mobile apps are a trend or a reality? Consider this first, in a survey reported by The Canadian Press in July 2013, 56% of Canadian adults were using a smartphone (up from 33 percent in early 2012). Mobile usage is not … [Read more...]

Filed Under: Mobile Marketing, Website Strategies Tagged With: Mobile Apps

What is a Mobile Responsive Website Design?

September 18, 2013 by George Giantsopoulos

Comscore suggests there will be 1.9 Billion mobile Internet users by 2015.  So what? Well, with the popularity of mobile devices, your business’s website better be viewable on different screen sizes AND have the same marketing impact. Mobile responsive website design is the most affordable and … [Read more...]

Filed Under: Website Strategies Tagged With: Mobile Responsive Web Design

Should I Blog On My WordPress Website

May 7, 2013 by George Giantsopoulos

Blogging is a tremendous marketing tool for a small business.  It can have great impact on your organic search results ranking; and in return, increase sales leads through your website.  I'm often asked, should I blog on my WordPress website or should I blog separate from my small business … [Read more...]

Filed Under: Website Strategies Tagged With: Blogging, SEO, WordPress

What is Google AdWords – Small Business SEO Tool

April 22, 2013 by George Giantsopoulos

Search Engine Marketing consists of organic search results and paid search results.  One of the most popular paid search strategies is Google Ad Words.  It is an effective small business SEO tool to help drive traffic to your small business website. What is Google AdWords? Google AdWords is … [Read more...]

Filed Under: Website Strategies Tagged With: SEO

Small Business Blog Improves SEO

April 4, 2013 by George Giantsopoulos

I am a strong advocate of blogging for small business. A small business blog improves SEO for your small business website.  A small business offers so much to a site visitor, your prospect. No matter how a  visitor ends up on your website, your hope is that they explore your website pages, digest … [Read more...]

Filed Under: Website Strategies Tagged With: Blogging, SEO

How and Where to Make Money in 2013

January 20, 2013 by George Giantsopoulos

The turn of the calendar is always a good time to reflect on business strategy, growth and even new business opportunities. I have definitely seen many trends develop and start taking shape in the small-business sphere in 2012 that will have impact on how you market your business in 2013.   I … [Read more...]

Filed Under: Marketing Planning, Mobile Marketing, Website Strategies Tagged With: Social Media

Does your business’s website have an identity crisis?

October 19, 2012 by George Giantsopoulos

It’s Small Business Week and there is plenty to do, tradeshows, conferences, seminars and networking. I’ve enjoyed attending several events so far, most notably, Markham Small Business Forum and Enterprise Toronto Small Business Forum. At the Markham Convergence Centre, there was a great Panel of … [Read more...]

Filed Under: Website Strategies Tagged With: Internet Marketing

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