Use of mobile devices has exponentially grown in the past 12-18 months which means small businesses need to adjust their Internet marketing strategy, more specifically, their mobile marketing strategy. Below is a great infographic on why your business needs to adjust your online marketing … [Read more...]
INFOGRAPHIC – Bridging the Gap; Online and Offline Marketing
I often talk about not ignoring traditional marketing channels but rather, to integrate them with online channels. This is a great Infographic to illustrate my point. Real Growth for Real Business. Reality Business Consulting (www.realityconsulting.ca) is a Toronto … [Read more...]
What is the Value of Understanding Your Business’ Value?
Web-planning for Success: Part 1 - Value In the last year I’ve given almost a dozen seminars on web marketing and small business marketing. I'm getting ready for another round of workshops this fall across the GTA. I appreciate the enthusiasm of the audience who always want to get right into … [Read more...]
Where Do I Find a Kitchen Sink?
To build an effective and profitable small business website strategy, there are many components to consider, some component include: 1) Domain name 2) Keyword strategy 3) Onsite SEO strategy 4) Colour scheme of website 5) Call-to-Action 6) Content In the end, all that you do with your small … [Read more...]
Enterprise Toronto Social Media Summit
On June 19th I attended the morning portion of Enterprise Toronto's Social Marketing Summit at the Scarborough Civic Centre. A great itinerary put together by Enterprise Toronto. I was amazed at the turnout and energy for the morning session. The Council Chamber was jam packed and there were … [Read more...]
Social Media Map for Small Business Marketing
It's amazing how far social media has come. Do you remember back in 1999 when blogging just started? Well, since then, there have been so many Social Media applications that have been created and used for small business marketing purposes. This is a great illustration of what is available, a map … [Read more...]
What is Web Marketing?
Web marketing or online marketing, put simply, is the general term for marketing your business on the Internet or creating an online brand for your small business. More specifically, it is using “online” marketing channels like your business’s website (at its core) complimented by channels such as: … [Read more...]
4 Ways to Generate Sales Leads With Your Website
There are many ways to grow your business, one of which is to have an effective website strategy. In today’s marketplace, web presence is essential. Most entrepreneurs I speak with have many questions about marketing their small business, particularly, their web strategy. The key point I try to … [Read more...]
Be On-Top of Your Game – 3 Tips For a Successful Small Business Website Strategy
Of course, having a website for your business is the core any successful web marketing strategy. Ultimately, the goal is to attract Internet users to your small business website and convert them into a sale. So, it is much more than just slapping together a $14.99 per month template and waiting for … [Read more...]
QR Codes – Abstract Art or an Emerging Small Business Marketing Tool?
A QR code (Quick-Response) is taking a traditional bar-code to a new level; that level is mobile. It is basically a two-dimensional bar-code that allows mobile smartphone users to obtain more information about a specific product or service. In marketing terms, it allows the user to further … [Read more...]