I am often approached by businesses looking to redo their small business websites design with a “minor upgrade” or they are requesting a “simple” website. Well, the definition of “minor” and “simple” is always relative. Most of the time, “simple” really means “nothing too busy”, which is a good … [Read more...]
Group Websites – Do they really increase sales for your small business?
Recently, in my encounters with small business owners, the topic of group-deal websites has become top-of-mind for many. The common question that I’m asked is whether or not group-deal sites actually work. Well, the short answer is: group-deal websites are not for every business but they can work … [Read more...]
An image is worth 1000 words, and maybe 1000 Site Visitors!
So we’ve all heard the saying: “a picture is worth a thousand words”. Well, when you apply that saying to your web strategy, a great picture (image) can translate to more site visitors! Generally speaking, having images and media on your site is a good thing to keep your site visitors engaged. Too … [Read more...]
Importance of Website Analytics for Your Small Business Website
How much revenue did you make this quarter? How many new customers did you acquire? Is this an increase or decrease from last year? What is the competitor doing? In business, we are bombarded with measuring our successes and failures – it’s important because as an entrepreneur you are trying to … [Read more...]
4-Tips to Improve Email Marketing ROI to Grow Your Small Business
True or False? Email marketing is a more effective marketing tool as traffic driver than social media? According to an article posted by Search Engine People , this statement is TRUE. The study was conducted by ForeSee Results and concludes that email marketing is a more effective marketing tool … [Read more...]
3-Key Principles for a New Small Business Website
My encounters with entrepreneurs are always fascinating. I enjoy sharing “stories-from-the-trenches” from the small-business Toronto community. However, I am always surprised about how cavalier most small business owners are about their existing website strategy. Approximately, 80% of Canadians … [Read more...]
3-Ways to Lower Your Bounce Rate for Your Small Business Website
As many of you are aware, website design and development is not an easy task. There is much to consider. So, after you hire a reputable, professional and reliable website design and development company, like…ahem…yours truly…you need to know how to manage your visitors and traffic (we can help you … [Read more...]
Top-3 Learnings of 2010 to Help You Grow Your Small Business
As with many, I spent the last few weeks over the holidays meeting up with clients, old clients, friends, colleagues and peers. I love meeting up with everyone face-to-face and just catching up; after all, so much communication is done electronically nowadays, I think we take for granted the … [Read more...]
Searching for Searching Strategies? SEO in Simple Terms.
It is easy for small business owners to get lost in all the buzz-words of today’s marketing mix. I find small-business owners are often inundated with acronyms and most of the time they know what the acronym stands for but very few times do they know what it actually means, case in point…SEO. The … [Read more...]
What’s Facebook?
I was at the Enterprise Toronto Small Business Forum this week for Small Business Week. If you didn't participate in any event in your area this week, you missed out on a great networking opportunity. Kudos to everyone at ET who put this on, Katherine Roos, Margie Galarneau and the rest of the … [Read more...]