Most entrepreneurs use “Goals” and “Objectives” interchangeably. However, there is a distinct difference, particularly, when you are translating creative marketing ideas into concrete results.
Consider this; an “Objective” is a specific description of what is required to be achieved. They are usually described using “objective” language. In other words, precise and non-emotional terms. For example:
“My objective is to increase my sales revenue by 20% to a net $10,000 per month by December 31st, 2012”.
When writing business objectives, consider the so-called “SMART” rules; SMART stands for
Objectives are a bit more difficult to establish because what you are doing is making yourself accountable to a measurable outcome.
Goals, on the other hand are less “stressful” to write because they are “softer” and broader in description. It is a subjective statement of something that you would like to achieve. Of course, the big difference is that there is no pressure to be specific and it’s perfectly acceptable to use emotional language.
It’s imperative to set goals; but goals without objectives, are meaningless. Even more important for a small business owner is setting practical goals and objectives; that you have the human resources and the budget to execute it.
Take a look at this article written by Brett Johnson of MarketingProfs and “Why Marketing Needs Objectives… Not Just Goals”
Be Real. Grow your business.
Reality Business Consulting (RBC) (www.realityconsulting.ca) is a Toronto Web Design and Small Business Marketing Company that helps small businesses grow by designing profitable, creative and practical small business marketing plans and web marketing strategies, including WordPress small business website design. Having already successfully co-founded a technology and eCommerce company, as the principle of Reality Business Consulting, I understand the challenges and needs of a small business.
If you are searching for a professional and customer-focused small business marketing company with extensive work in marketing planning, WordPress small business website design, contact us for a “Reality Check”; a no-obligation, no-charge consultation.