As the Chief Marketing Strategist for GIANT Marketing Solutions, I lead a team of smart, marketing, creative and technology professionals.
I am a savvy marketing professional and accomplished entrepreneur. Since 1999, I have been immersed in start-up culture, web development and I have created successful marketing and brand strategies on a regional and national stage. In 2015, I completed my Masters in Marketing at Cornell University, a certificate program developed by the faculty of Cornell’s S.C. Johnson Graduate School of Management.
I believe in using my extensive expertise and proven marketing models and frameworks including: “Business Model Canvas” and “The Lean Startup” for both established and start-up business’s to put strategy into action and deliver results.
The foundation of my success as a marketing professional lies in my ability to understand a business’s “value” in the marketplace and translate that “value” into a clear and focused brand message; creating a message for the right target market using the most profitable marketing channel.
I am extremely passionate about working with business leaders who are committed to growing their business. If this is you, please contact me for an exploratory conversation.
In 2001, I co-founded QuickEnrollment Inc., a leading online registration company for amateur sports in Canada that was presented with a Chamber of Commerce Business of the Year Award as Finalist in 2003. Currently, QuickEnrollment is a preferred supplier of Hockey Canada and I remain on the Board of Directors.
Following my first tour as an entrepreneur, I leveraged my entrepreneurial talents to explore the corporate-world gaining even more experience in various marketing, technology and business development capacities. I created and developed brands by bridging the gap between new and traditional marketing channels.
I returned to my passion as an entrepreneur in 2009, and since then, I have been working with businesses to grow and succeed by using proven and sound marketing principles (often forgotten in today’s online world!). I bring to every project my extensive knowledge and insight as an entrepreneur, marketing expertise and Internet savviness.
I lead a team of committed and entrepreneurial-minded experts who understand small business, branding, marketing and technology.
You will find I am an energetic and outgoing individual who is passionate about supporting your business growth. I am easy to work with and I am results-driven with a creative, yet practical perspective.
If you or your organization is interested in inviting me to speak on Brand or Web Strategies, please contact me for availability.