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Just What Do Marketers Do, Anyway?

March 15, 2011 by George Giantsopoulos

My parents and the generation they belong to (including all my uncles, aunts etc) were immigrants to this country over 50 years ago. Most of them are retired now but they worked very hard as entrepreneurs in various types of businesses to make their lives in Canada: from restaurant owners, florists, construction to a bakery. My family is involved in just about every business sector!

What was common among their businesses was there was something tangible they worked on. So, you can imagine how difficult it is for them to understand what a Marketing Consultant does, like myself! Here’s a typical conversation with a family member of that generation…

Family Member: Georgie [NOTE: that’s what they call me!], how are you? What are you doing these days?
George: I’m great. I own a marketing consulting company called Reality Business Consulting.
Family Member: So you have your own business? What do you make?
George: Yup. Well…uh…I don’t really “make” anything (unless you want to include websites)
Family Member: So then what do you do?
George: I help entrepreneurs and small business owners grow their business by creating (and implementing) effective and creative marketing plans.
Family Member: huh?
George: They hire me to help them with marketing their business because of my marketing knowledge, web-saviness and my experience in already starting-up and co-founding a small business over 10 years ago.
Family Member: O-kay?

So to all my family members in “that” generation and any small business owners thinking about hiring a great marketing consultant, read this great article that answers the question: just what do marketers do, anyway?

Reality Business Consulting - A Toronto Marketing and Website Design and Develpment CompanyReality Business Consulting (RBC) (www.realityconsulting.ca) is a Toronto-based Marketing and Website Design and Development company dedicated to helping small business grow. We do this by providing insightful marketing and sales knowledge, planning, execution and website design and development, on a small business budget. The foundation of our success lies in our strong business acumen and our ability to listen to and understand the needs of our clients, translating their ideas into a concrete plan of action; ultimately, delivering profitable results for them.

If you are searching for a professional and customer-focused marketing company with extensive work in website design and development located in Toronto, contact us for a “Reality Check; a no-obligation, no-charge consultation of your business.

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Take Their Word For It.

George and his team helped me to focus on what was relevant in order to establish a brand position for my target market. Thanks to his expertise, and as while working together, he was able to guide me on creating a clear brand and marketing communication message. His consulting proved to be right move for establishing my strategic vision. George and his team provided actionable recommendations that enabled me to make immediate improvements; he is truly an expert in the marketing field.
Horacio Escalada
CEO, Founder / First Touch by SportKets
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