On-page SEO tactics are the easiest to achieve and, can arguably, have the most impact on your SEO strategy. On-page SEO is about focusing on what you can do ON your website to ensure search engines can find it. There is so much discussion about improving your website’s position on SERP (Search … [Read more...]
Target Marketing – Successful Strategies
Target marketing is best understood through brand marketing. Brand marketing is about making a promise to your business’ target market; it is about delivering that promise consistently. This is easier said then done because what makes a successful brand is having a unique promise and committing … [Read more...]
Social Media Strategy at Its Best
Your social media strategy will be effective only if it integrates well with your marketing strategy and overall marketing mix. Your social media strategy is another tool in your marketing-tool-box; it must complement your brand. It’s only an effective part of your marketing mix if you have proper … [Read more...]
CASL and Email Marketing Best Practices
So, July 1st, 2014 has come and gone. Besides your inbox being inundated with requests to “stay connected”, has the spam stopped? Mine has, a bit. Though the guys in Kuala Lumpur didn’t get the CASL memo and are not following email marketing best practices. I think there was a lot more made … [Read more...]
Difference Between Marketing and Sales, Fuzzy Navels and Cherry Bombs
IS there a difference between sales and marketing? A question for the ages; just like, “Do Canada Geese really fly south for the winter? Yes. There is a major difference between sales and marketing (and “yes”, Canada Geese DO fly south in the winter!) The problem is, this debate is always … [Read more...]
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