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On-Page SEO-Increase Website Page Rank

November 18, 2015 by George Giantsopoulos

binoculars-on-page SEO-marketing and brand company toronto

On-page SEO tactics are the easiest to achieve and, can arguably, have the most impact on your SEO strategy.  On-page SEO is about focusing on what you can do ON your website to ensure search engines can find it. There is so much discussion about improving your website’s position on SERP (Search … [Read more...]

Filed Under: Website Strategies Tagged With: SEO

Target Marketing – Successful Strategies

June 10, 2015 by George Giantsopoulos Leave a Comment

Magnifying Glass - Target Marketing, Target market persona - Marketing and Branding Company Toronto

Target marketing is best understood through brand marketing.  Brand marketing is about making a promise to your business’ target market; it is about delivering that promise consistently. This is easier said then done because what makes a successful brand is having a unique promise and committing … [Read more...]

Filed Under: Brand Marketing Tagged With: target marketing

Social Media Strategy at Its Best

March 18, 2015 by George Giantsopoulos

Megaphone-Marketing-and-Branding-Marketing Company Toronto

Your social media strategy will be effective only if it integrates well with your marketing strategy and overall marketing mix. Your social media strategy is another tool in your marketing-tool-box; it must complement your brand. It’s only an effective part of your marketing mix if you have proper … [Read more...]

Filed Under: Online Marketing Tagged With: Social Media

CASL and Email Marketing Best Practices

July 14, 2014 by George Giantsopoulos Leave a Comment

email marketing best practices

So, July 1st, 2014 has come and gone. Besides your inbox being inundated with requests to “stay connected”, has the spam stopped?  Mine has, a bit.  Though the guys in Kuala Lumpur didn’t get the CASL memo and are not following email marketing best practices. I think there was a lot more made … [Read more...]

Filed Under: Online Marketing Tagged With: email marketing

Difference Between Marketing and Sales, Fuzzy Navels and Cherry Bombs

March 7, 2014 by George Giantsopoulos

IS there a difference between sales and marketing? A question for the ages; just like, “Do Canada Geese really fly south for the winter? Yes. There is a major difference between sales and marketing (and “yes”, Canada Geese DO fly south in the winter!) The problem is, this debate is always … [Read more...]

Filed Under: Marketing, Marketing Planning

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Brittany Silva
Marketing Manager / Tomauri Inc.
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