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Before You Write a Website Redesign Proposal

January 27, 2014 by George Giantsopoulos

Before You Write a Website Redesign Proposal

Before you write your website redesign proposal, I imagine you have overcome the question, “when is it a good time to redesign my company’s website?” If not, let me take you on a quick tangent. The short answer, generally speaking, is every 2-3 years is a good time to consider a website redesign … [Read more...]

Filed Under: Website Strategies

Content Marketing Ideas for Small Business

October 25, 2013 by George Giantsopoulos

Content Marketing Ideas for Small Business

Content marketing ideas are sometimes difficult to create because we are so distracted by day-to-day business activity. Yet, we acknowledge the importance of content in our web strategy; content is king, right! Particularly with Google’s recent SEO update (Hummingbird) has an even greater focus on … [Read more...]

Filed Under: Online Marketing, Website Strategies Tagged With: Content Marketing

Effective Email Marketing Strategies to Increase Click-Through Rates

October 15, 2013 by George Giantsopoulos

Effective Email Marketing Strategies to Increase Click-Through Rates

Email marketing is an affordable marketing strategy that can produce great returns, (even with the growth of social media and mobile marketing, it is a favorable channel). According to HubSpot, 75% of marketers say that they are using more email than they were three years ago.  Email marketing is … [Read more...]

Filed Under: Online Marketing Tagged With: email marketing

What Can a Mobile App Do For My Business?

September 24, 2013 by George Giantsopoulos

What Can a Mobile App Do For My Business?

Does my business need a mobile app to stay competitive? You must be wondering if mobile apps are a trend or a reality? Consider this first, in a survey reported by The Canadian Press in July 2013, 56% of Canadian adults were using a smartphone (up from 33 percent in early 2012). Mobile usage is not … [Read more...]

Filed Under: Mobile Marketing, Website Strategies Tagged With: Mobile Apps

What is a Mobile Responsive Website Design?

September 18, 2013 by George Giantsopoulos

What is a Mobile Responsive Website Design?

Comscore suggests there will be 1.9 Billion mobile Internet users by 2015.  So what? Well, with the popularity of mobile devices, your business’s website better be viewable on different screen sizes AND have the same marketing impact. Mobile responsive website design is the most affordable and … [Read more...]

Filed Under: Website Strategies Tagged With: Mobile Responsive Web Design

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