Here we are in September – it usually means one thing for a large part of the population – BACK TO SCHOOL! September always brings back memories of the “first day of school”; exciting in some years, dreadful in others!! As an entrepreneur and small business owner, it is now a reminder of a “new … [Read more...]
Zero-Moment-of-Truth
What is mobile responsive web design? An opportunity or trend? … [Read more...]
What is Market Segmentation – Marketing to Millenials
I have discussed and shared on several occasions the importance of target-marketing and its impact on a successful marketing strategy. Market segmentation can help you achieve even stronger results. What is market segmentation? Well, the more you understand who your target market is, the more … [Read more...]
What’s Your Problem? Creating a Value Proposition Starts with Problem Identification
Ultimately, the value proposition of your business should answer this question for the prospect: “Why choose us”? Why should the customer choose your business over your competitor’s business? To create a strong value proposition, you need to clearly start with problem identification. In my Web … [Read more...]
Should I Blog On My WordPress Website
Blogging is a tremendous marketing tool for a small business. It can have great impact on your organic search results ranking; and in return, increase sales leads through your website. I'm often asked, should I blog on my WordPress website or should I blog separate from my small business … [Read more...]
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