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Back to Basics: Small Business Marketing Plan

September 12, 2013 by George Giantsopoulos

Back to Basics: Small Business Marketing Plan

Here we are in September – it usually means one thing for a large part of the population – BACK TO SCHOOL! September always brings back memories of the “first day of school”; exciting in some years, dreadful in others!! As an entrepreneur and small business owner, it is now a reminder of a “new … [Read more...]

Filed Under: Marketing Planning

Zero-Moment-of-Truth

September 1, 2013 by George Giantsopoulos

Zero-Moment-of-Truth

What is mobile responsive web design? An opportunity or trend? … [Read more...]

Filed Under: Marketing

What is Market Segmentation – Marketing to Millenials

July 2, 2013 by George Giantsopoulos

What is Market Segmentation – Marketing to Millenials

I have discussed and shared on several occasions the importance of target-marketing and its impact on a successful marketing strategy.  Market segmentation can help you achieve even stronger results.  What is market segmentation?  Well, the more you understand who your target market is, the more … [Read more...]

Filed Under: Marketing, Marketing Planning Tagged With: market segmentation, millenials market segment

What’s Your Problem? Creating a Value Proposition Starts with Problem Identification

May 15, 2013 by George Giantsopoulos

What’s Your Problem?  Creating a Value Proposition Starts with Problem Identification

Ultimately, the value proposition of your business should answer this question for the prospect: “Why choose us”? Why should the customer choose your business over your competitor’s business?  To create a strong value proposition, you need to clearly start with problem identification. In my Web … [Read more...]

Filed Under: Marketing Planning Tagged With: Web Planning Series

Should I Blog On My WordPress Website

May 7, 2013 by George Giantsopoulos

Should I Blog On My WordPress Website

Blogging is a tremendous marketing tool for a small business.  It can have great impact on your organic search results ranking; and in return, increase sales leads through your website.  I'm often asked, should I blog on my WordPress website or should I blog separate from my small business … [Read more...]

Filed Under: Website Strategies Tagged With: Blogging, SEO, WordPress

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George went above and beyond the call of duty for our website project. He thoroughly analyzed our competitions' strengths and weaknesses to build a strong and competitive marketing position for our organization. He also assessed our organization's brand to ensure we remained true to our identity while developing our website marketing plan. He leads a talented team that provided quick turnaround times for any issues that we raised as part of the website launch. As part of HOLD International, we wholeheartedly recommend George's work for any organization looking for an outstanding marketing firm to take them to the next level.
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