On Thursday November 22, I attended the Globe & Mail Small Business Summit at the MaRS Discovery District - http://toronto.smallbusiness-summit.ca/ . It was a great day full of insight and networking, I would recommend you attend next year. Often, I’m asked by small business owners on how to … [Read more...]
Branded Content: Hail to the King?
If content is “KING”? Then marketing must be “QUEEN”! But who is heir to the content-throne? Well, according to Marketing Magazine, branded-content is. What is Branded-Content? Branded content is not a new marketing concept. It is essentially a fusion between advertising and entertainment. … [Read more...]
Trader Joe’s is No Ordinary Joe – How to Build a Super-Brand
Creating and developing a brand isn’t easy but it is an important component to any successful marketing strategy and Internet marketing strategy. It requires you to dedicate specific tasks and exercises to defining it; don’t just “come-up” with a generic brand identity. Your brand should align … [Read more...]
Pepsi vs Coke? What is a Value Proposition?
Web-planning for Success: Part 2 - What is a Value Proposition? Do you ever stop and think about why you purchase one product over another? For example, do you drink Pepsi or Coke? (Oh, the classic debate!) Do you drive a domestic car, say, Ford or a foreign car, say, Nissan? Well, if you … [Read more...]
Does your business’s website have an identity crisis?
It’s Small Business Week and there is plenty to do, tradeshows, conferences, seminars and networking. I’ve enjoyed attending several events so far, most notably, Markham Small Business Forum and Enterprise Toronto Small Business Forum. At the Markham Convergence Centre, there was a great Panel of … [Read more...]
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