Search Engine Marketing consists of organic search results and paid search results. One of the most popular paid search strategies is Google Ad Words. It is an effective small business SEO tool to help drive traffic to your small business website.
What is Google AdWords?
Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their “clickable” ads to appear in Google’s search results.
Does AdWords Work?
It all depends on your keyword strategy. Specifically, the competitiveness of these keywords you’re bidding for and the relevancy of the keyword for your company. Generally speaking, Google AdWords are extremely effective for any business, as long as they don’t waste their money on the wrong keywords, or write bad ads.
Thanks to WordStream.com, this Infographic will help you understand how AdWords works. It describes the “bidding-process” which is paramount in determining the cost-per-click.