Content marketing ideas are sometimes difficult to create because we are so distracted by day-to-day business activity. Yet, we acknowledge the importance of content in our web strategy; content is king, right! Particularly with Google’s recent SEO update (Hummingbird) has an even greater focus on … [Read more...]
Branded Content: Hail to the King?
If content is “KING”? Then marketing must be “QUEEN”! But who is heir to the content-throne? Well, according to Marketing Magazine, branded-content is. What is Branded-Content? Branded content is not a new marketing concept. It is essentially a fusion between advertising and entertainment. … [Read more...]