Creating and developing a brand isn’t easy but it is an important component to any successful marketing strategy and Internet marketing strategy. It requires you to dedicate specific tasks and exercises to defining it; don’t just “come-up” with a generic brand identity. Your brand should align … [Read more...]
Pepsi vs Coke? What is a Value Proposition?
Web-planning for Success: Part 2 - What is a Value Proposition? Do you ever stop and think about why you purchase one product over another? For example, do you drink Pepsi or Coke? (Oh, the classic debate!) Do you drive a domestic car, say, Ford or a foreign car, say, Nissan? Well, if you … [Read more...]
Does your business’s website have an identity crisis?
It’s Small Business Week and there is plenty to do, tradeshows, conferences, seminars and networking. I’ve enjoyed attending several events so far, most notably, Markham Small Business Forum and Enterprise Toronto Small Business Forum. At the Markham Convergence Centre, there was a great Panel of … [Read more...]
INFOGRAPHIC – Mobile Web Marketing
Use of mobile devices has exponentially grown in the past 12-18 months which means small businesses need to adjust their Internet marketing strategy, more specifically, their mobile marketing strategy. Below is a great infographic on why your business needs to adjust your online marketing … [Read more...]
INFOGRAPHIC – Bridging the Gap; Online and Offline Marketing
I often talk about not ignoring traditional marketing channels but rather, to integrate them with online channels. This is a great Infographic to illustrate my point. Real Growth for Real Business. Reality Business Consulting (www.realityconsulting.ca) is a Toronto … [Read more...]
What is the Value of Understanding Your Business’ Value?
Web-planning for Success: Part 1 - Value In the last year I’ve given almost a dozen seminars on web marketing and small business marketing. I'm getting ready for another round of workshops this fall across the GTA. I appreciate the enthusiasm of the audience who always want to get right into … [Read more...]
Where Do I Find a Kitchen Sink?
To build an effective and profitable small business website strategy, there are many components to consider, some component include: 1) Domain name 2) Keyword strategy 3) Onsite SEO strategy 4) Colour scheme of website 5) Call-to-Action 6) Content In the end, all that you do with your small … [Read more...]
Social Media Map for Small Business Marketing
It's amazing how far social media has come. Do you remember back in 1999 when blogging just started? Well, since then, there have been so many Social Media applications that have been created and used for small business marketing purposes. This is a great illustration of what is available, a map … [Read more...]
What is Web Marketing?
Web marketing or online marketing, put simply, is the general term for marketing your business on the Internet or creating an online brand for your small business. More specifically, it is using “online” marketing channels like your business’s website (at its core) complimented by channels such as: … [Read more...]
4 Ways to Generate Sales Leads With Your Website
There are many ways to grow your business, one of which is to have an effective website strategy. In today’s marketplace, web presence is essential. Most entrepreneurs I speak with have many questions about marketing their small business, particularly, their web strategy. The key point I try to … [Read more...]