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What’s Your Problem? Creating a Value Proposition Starts with Problem Identification

May 15, 2013 by George Giantsopoulos

Ultimately, the value proposition of your business should answer this question for the prospect: “Why choose us”? Why should the customer choose your business over your competitor’s business?  To create a strong value proposition, you need to clearly start with problem identification. In my Web … [Read more...]

Filed Under: Marketing Planning Tagged With: Web Planning Series

Components of a Value Proposition

February 13, 2013 by George Giantsopoulos

Ultimately, the value proposition of your business should answer this question for the prospect / consumer: “Why Us”?  Why should the customer choose your business over your competitor’s business? In part 1 of the Web-Planning Series – I described the importance of understanding what “value” is?  … [Read more...]

Filed Under: Marketing Planning Tagged With: Web Planning Series

Pepsi vs Coke? What is a Value Proposition?

October 23, 2012 by George Giantsopoulos

Web-planning for Success: Part 2 - What is a Value Proposition? Do you ever stop and think about why you purchase one product over another?  For example, do you drink Pepsi or Coke? (Oh, the classic debate!)  Do you drive a domestic car, say, Ford or a foreign car, say, Nissan? Well, if you … [Read more...]

Filed Under: Marketing Planning Tagged With: Internet Marketing, Web Planning Series

What is the Value of Understanding Your Business’ Value?

September 13, 2012 by George Giantsopoulos

Web-planning for Success: Part 1 - Value In the last year I’ve given almost a dozen seminars on web marketing and small business marketing.   I'm getting ready for another round of workshops this fall across the GTA.  I appreciate the enthusiasm of the audience who always want to get right into … [Read more...]

Filed Under: Marketing Planning, Website Strategies Tagged With: Internet Marketing, Web Planning Series

Top-3 Learnings of 2010 to Help You Grow Your Small Business

January 4, 2011 by George Giantsopoulos

As with many, I spent the last few weeks over the holidays meeting up with clients, old clients, friends, colleagues and peers. I love meeting up with everyone face-to-face and just catching up; after all, so much communication is done electronically nowadays, I think we take for granted the … [Read more...]

Filed Under: Brand Marketing, Entrepreneurs, Website Strategies Tagged With: Internet Marketing, Web Planning Series

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I am impressed with the breadth of George's knowledge, not only on the issue of web and social media presence but also on broader topic of designing effective marketing campaigns...if the web is where your clients find you, George certainly has the knowledge to help you to up your game.
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Treasurer / Federation of Portuguese Canadian Business & Professionals
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