Ultimately, the value proposition of your business should answer this question for the prospect: “Why choose us”? Why should the customer choose your business over your competitor’s business? To create a strong value proposition, you need to clearly start with problem identification. In my Web … [Read more...]
Components of a Value Proposition
Ultimately, the value proposition of your business should answer this question for the prospect / consumer: “Why Us”? Why should the customer choose your business over your competitor’s business? In part 1 of the Web-Planning Series – I described the importance of understanding what “value” is? … [Read more...]
Pepsi vs Coke? What is a Value Proposition?
Web-planning for Success: Part 2 - What is a Value Proposition? Do you ever stop and think about why you purchase one product over another? For example, do you drink Pepsi or Coke? (Oh, the classic debate!) Do you drive a domestic car, say, Ford or a foreign car, say, Nissan? Well, if you … [Read more...]
What is the Value of Understanding Your Business’ Value?
Web-planning for Success: Part 1 - Value In the last year I’ve given almost a dozen seminars on web marketing and small business marketing. I'm getting ready for another round of workshops this fall across the GTA. I appreciate the enthusiasm of the audience who always want to get right into … [Read more...]
Top-3 Learnings of 2010 to Help You Grow Your Small Business
As with many, I spent the last few weeks over the holidays meeting up with clients, old clients, friends, colleagues and peers. I love meeting up with everyone face-to-face and just catching up; after all, so much communication is done electronically nowadays, I think we take for granted the … [Read more...]