To build an effective and profitable small business website strategy, there are many components to consider, some component include:
1) Domain name
2) Keyword strategy
3) Onsite SEO strategy
4) Colour scheme of website
In the end, all that you do with your small business website strategy always leads to content. Content IS, in fact, king.
Content needs to be relevant, useful and easy to find (by search engines and on the site by visitors).
The task isn’t easy.
Have you ever walked into a huge box store or even just a local shop and you have no idea where to start your search for whatever you are looking for? No signs. No clear path. No organization. Try walking into the “kitchen section” to look for a kitchen sink and being told it is in the “plumbing section”. Huh? Okay, I see the relation but interestingly enough, two people followed my same intuition and when straight to the kitchen section only to be told the same thing!!
Organizing your website so that you make useful content easy to find is a specific field of study known as Usability Interface Design. The goal of user interface design is to make the user’s interaction as simple and efficient as possible, in terms of accomplishing user goals. In the case of your small business website, you want to them, in the end, to connect with your small business or purchase something.
Before you start developing your small business website, you need to understand what content your site visitors are looking for. Each business has its own specialized content but generally speaking, there are common must-have “content-buckets” that should be easy to find and relevant for website visitors. This is even more important because of the increasing use of mobile devices – your website should be mobile-friendly for people “on-the-go”.
In the April 2012 edition of INC. Magazine, Andrew Shafer has compiled some research to identify the sections of a small businesses website that consumers find valuable. This is a good start as you begin to build your web marketing strategy.
Valuable Content Sections of a Small Business Web
List of Prices – 65%
List of Services – 55%
Contact Information – 43%
The Physical Address – 42%
Driving Directions – 24%
Customer Testimonials – 17%
Photographs of the Business – 15%
Links to Company’s Social Media Profiles – 5%
Real Growth for Real Business.
Reality Business Consulting (www.realityconsulting.ca) is a Toronto Internet Marketing Company who helps your business find customers and keep customers. We use sound and proven marketing principles to create a profitable online brand for your business by developing a high-quality and SEO-friendly WordPress website at the core of your online marketing strategy.
I am George Giantsopoulos, an accomplished entrepreneur and Principle of Reality Business Consulting. If you are searching for a team of knowledgeable and proven marketing professionals to grow your business, contact me for a complimentary consultation.