There are many ways to grow your business, one of which is to have an effective website strategy.\u00a0 In today\u2019s marketplace, web presence is essential.<\/p>\n

Most entrepreneurs I speak with have many questions about marketing their small business, particularly, their web strategy.\u00a0 The key point I try to get across is that your website is a marketing AND sales tool.\u00a0 If it isn\u2019t generating leads or even better, sales, then something is wrong.<\/p>\n

What is wrong? Well, a great web marketing company (ahem\u2026) will do that analysis for you.\u00a0 However, you can do a simple evaluation of your website by asking yourself the following 4 questions to determine how effective your website is:<\/p>\n

\u00a01)\u00a0\u00a0\u00a0\u00a0\u00a0 What attracts your attention on the homepage?<\/h3>\n

You have a very short window to grab the attention of the site visitor, some research suggest about 4-7 seconds.\u00a0 Determine what attracts your attention first as a site visitor. Where do YOUR eyes go? \u00a0Is your design too busy?\u00a0 Too colourful?\u00a0 You want to make sure your site draws the site visitor to content that is compelling enough to entice the site visitor to stay on your website longer.\u00a0 The longer they stay, the greater chance they inquire about or purchase something.<\/p>\n

\u00a02)\u00a0\u00a0\u00a0\u00a0\u00a0 Can you determine, in an instant, what the website is about, what it is selling or offering?<\/h3>\n

Again, your time is limited to get your message across.\u00a0 If there are too many distractions, a site visitor may not ever know what you are selling.\u00a0 Make it very obvious what you are selling or offering.\u00a0 You don\u2019t want to frustrate the site visitor by making it difficult to determine what exactly you\u2019re a selling.\u00a0 Otherwise, you will have a high bounce rate (LINK)<\/p>\n

\u00a03)\u00a0\u00a0\u00a0\u00a0\u00a0 Are the benefits of the product\/service visible and up front?<\/h3>\n

In the end, it\u2019s always about WIFM<\/em>\u2026 \u201cWhat\u2019s In-it For Me\u201d.\u00a0 So tell them upfront or at least make it easy for your site visitor to learn how your product or service will benefit them.<\/p>\n

\u00a04)\u00a0\u00a0\u00a0\u00a0\u00a0 What is the call to action?<\/h3>\n

If you have achieved 1, 2 and 3 then you better make it easy for the site visitor to act on the information they have just absorbed.\u00a0 The most you want is 1 or 2 calls to action.\u00a0 Any more and you\u2019ll confuse the site visitor.<\/p>\n

Be real. Grow your business.<\/em><\/strong><\/p>\n

<\/a>Reality Business Consulting (RBC)<\/strong> (www.realityconsulting.ca) is a Toronto Web Design and Small Business Marketing Company that helps small businesses grow by designing profitable, creative and practical small business marketing plans and web marketing strategies, including WordPress small business websites. Having already successfully co-founded a technology and eCommerce company, as the principle of Reality Business Consulting, I understand the challenges and needs of a small business.<\/p>\n

If you are searching for a professional and customer-focused small business marketing company with extensive work in marketing planning, WordPress small business website design, contact us for a “Reality Check”; a no-obligation, no-charge <\/a>consultation.<\/p>\n","protected":false},"excerpt":{"rendered":"

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