<\/a>Creating and developing a brand isn\u2019t easy but it is an important component to any successful marketing strategy and Internet marketing strategy.\u00a0 It requires you to dedicate specific tasks and exercises to defining it; don\u2019t just \u201ccome-up\u201d with a generic brand identity.\u00a0 \u00a0Your brand should align your business\u2019s image with your customer needs and expectation; doing this right will help you attract the right customers.\u00a0 Your brand makes your business distinct from your competitors; by clearly identifying your \u201cunique position in the marketplace\u201d through your brand you will stand out and attract more customers.<\/p>\n

Knowing your business\u2019s brand helps your online marketing strategy tremendously.\u00a0 Remember, your website is a marketing communication channel, it\u2019s a reflection of who you are and how you exceed the needs and expectations of your potential customers.<\/p>\n

Here\u2019s a great article to understanding the raw principles of creating a strong brand. \u00a0Get this right and apply it to your Internet-strategy and your business will be successful.<\/p>\n

The article<\/a> is about what Mark Gardiner has to say about creating a brand, a 20 year veteran of the ad business, after he \u00a0took a $12\/hr job in a grocery store and learned how one of America\u2019s strongest brands, Trade Joe\u2019s, was built without advertising!\u00a0 He outlines 10 great principles of creating a brand\u2026<\/a><\/p>\n

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Creating and developing a brand isn\u2019t easy but it is an important component to any successful marketing strategy and Internet marketing strategy.\u00a0 It requires you to dedicate specific tasks and exercises to defining it; don\u2019t just \u201ccome-up\u201d with a generic brand identity.\u00a0 \u00a0Your brand should align your business\u2019s image with your customer needs and expectation; […]<\/p>\n","protected":false},"author":2,"featured_media":1950,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":""},"categories":[9,23],"tags":[19],"_links":{"self":[{"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/posts\/704"}],"collection":[{"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/comments?post=704"}],"version-history":[{"count":0,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/posts\/704\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/media\/1950"}],"wp:attachment":[{"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/media?parent=704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/categories?post=704"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.giantmarketingsolutions.ca\/wp-json\/wp\/v2\/tags?post=704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}