Crimson Transaction Technology; Point-of-Sale Software
164% Increase in Sales Leads
Since 1998, Crimson TT (known then as Millennium Retail Solutions Online) has provided transaction software solutions for government and various retail industries, primarily point-of-sales systems. Steady growth over the years allowed Crimson TT to establish a sound customer base but growth had plateaued in an ever-changing industry. To facilitate an aggressive growth strategy in the United States, Crimson TT decided to change its brand position and identity.