Project:
Tomauri Inc.
Project Type:
Brand Strategy
Results:
New Website (2016 Launch)
New Product Development Process
New marketing communication strategy
New brand strategy framework
Case Notes:
For over 25 years, Tomauri distributed electronic accessories in Canada. With Tomauri owning a large market share in a variety of product categories in this segment, growth was to be found in changing business direction. By leveraging their existing reputation, Tomauri wanted to reinvent their brand to become a key global-player in electronic lifestyle accessories.
With the help of GIANT Marketing, Tomauri’s new brand reflects a new vision of being a designer, importer and distributor of in-demand electronic lifestyle accessories that offers high-quality products with attractive profit-margins.
Applying GIANT Marketing’s “Brand Audit”, and following a list of recommendations, Tomauri has a better understanding of their segments, target markets and positioning to be able to develop a stronger and focused marketing strategy with measureable results.