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Social Media Strategy at Its Best

March 18, 2015 by George Giantsopoulos

Megaphone-Marketing-and-Branding-Marketing Company Toronto

Your social media strategy will be effective only if it integrates well with your marketing strategy and overall marketing mix. Your social media strategy is another tool in your marketing-tool-box; it must complement your brand. It’s only an effective part of your marketing mix if you have proper … [Read more...]

Filed Under: Online Marketing Tagged With: Social Media

CASL and Email Marketing Best Practices

July 14, 2014 by George Giantsopoulos Leave a Comment

email marketing best practices

So, July 1st, 2014 has come and gone. Besides your inbox being inundated with requests to “stay connected”, has the spam stopped?  Mine has, a bit.  Though the guys in Kuala Lumpur didn’t get the CASL memo and are not following email marketing best practices. I think there was a lot more made … [Read more...]

Filed Under: Online Marketing Tagged With: email marketing

Content Marketing Ideas for Small Business

October 25, 2013 by George Giantsopoulos

Content marketing ideas are sometimes difficult to create because we are so distracted by day-to-day business activity. Yet, we acknowledge the importance of content in our web strategy; content is king, right! Particularly with Google’s recent SEO update (Hummingbird) has an even greater focus on … [Read more...]

Filed Under: Online Marketing, Website Strategies Tagged With: Content Marketing

Effective Email Marketing Strategies to Increase Click-Through Rates

October 15, 2013 by George Giantsopoulos

email marketing best practices

Email marketing is an affordable marketing strategy that can produce great returns, (even with the growth of social media and mobile marketing, it is a favorable channel). According to HubSpot, 75% of marketers say that they are using more email than they were three years ago.  Email marketing is … [Read more...]

Filed Under: Online Marketing Tagged With: email marketing

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