Your social media strategy will be effective only if it integrates well with your marketing strategy and overall marketing mix. Your social media strategy is another tool in your marketing-tool-box; it must complement your brand. It’s only an effective part of your marketing mix if you have proper … [Read more...]
CASL and Email Marketing Best Practices
So, July 1st, 2014 has come and gone. Besides your inbox being inundated with requests to “stay connected”, has the spam stopped? Mine has, a bit. Though the guys in Kuala Lumpur didn’t get the CASL memo and are not following email marketing best practices. I think there was a lot more made … [Read more...]
Content Marketing Ideas for Small Business
Content marketing ideas are sometimes difficult to create because we are so distracted by day-to-day business activity. Yet, we acknowledge the importance of content in our web strategy; content is king, right! Particularly with Google’s recent SEO update (Hummingbird) has an even greater focus on … [Read more...]
Effective Email Marketing Strategies to Increase Click-Through Rates
Email marketing is an affordable marketing strategy that can produce great returns, (even with the growth of social media and mobile marketing, it is a favorable channel). According to HubSpot, 75% of marketers say that they are using more email than they were three years ago. Email marketing is … [Read more...]