Project: Tomauri Inc. Project Type: Brand Strategy Results: New Website (2016 Launch) New Product Development Process New marketing communication strategy New brand strategy framework Case Notes: For over 25 years, Tomauri distributed electronic accessories in Canada. With Tomauri owning … [Read more...]
On-Page SEO-Increase Website Page Rank
On-page SEO tactics are the easiest to achieve and, can arguably, have the most impact on your SEO strategy. On-page SEO is about focusing on what you can do ON your website to ensure search engines can find it. There is so much discussion about improving your website’s position on SERP (Search … [Read more...]
HOLD International Case Study
Project: Humanitarian Organization for Local Development (HOLD) International Project Type: Brand & Website Strategy Results: Established brand Case Notes: HOLD International is an established non-profit development organization that works with global development agencies in South Asia … [Read more...]
Crimson Transaction Technologies Case Study
Project: Crimson Transaction Technology; Point-of-Sale Software Project Type: Brand Strategy Results: 164% Increase in Sales Leads Case Notes: Since 1998, Crimson TT (known then as Millennium Retail Solutions Online) has provided transaction software solutions for government and various … [Read more...]
Target Marketing – Successful Strategies
Target marketing is best understood through brand marketing. Brand marketing is about making a promise to your business’ target market; it is about delivering that promise consistently. This is easier said then done because what makes a successful brand is having a unique promise and committing … [Read more...]
Social Media Strategy at Its Best
Your social media strategy will be effective only if it integrates well with your marketing strategy and overall marketing mix. Your social media strategy is another tool in your marketing-tool-box; it must complement your brand. It’s only an effective part of your marketing mix if you have proper … [Read more...]
Order In the House Case Study
Project: Order in the House Professional Organizing and Home Staging Project Type: Brand Strategy and New Website Results: 179% Increase in Web Site Visitors (YoY) Case Notes: Order in the House (OITH) is a professional organizing and home staging company, servicing the Greater Toronto … [Read more...]
CASL and Email Marketing Best Practices
So, July 1st, 2014 has come and gone. Besides your inbox being inundated with requests to “stay connected”, has the spam stopped? Mine has, a bit. Though the guys in Kuala Lumpur didn’t get the CASL memo and are not following email marketing best practices. I think there was a lot more made … [Read more...]
Diamond Beverages Case Study
Project: Diamond Beverages Coffee Services and Water Systems Project Type: Brand Strategy and New Website Results: 162% Increase in Web Traffic Case Notes: Diamond Beverages provides high-quality office coffee services to businesses in the Greater Toronto Area, including: Vaughan, … [Read more...]
Difference Between Marketing and Sales, Fuzzy Navels and Cherry Bombs
IS there a difference between sales and marketing? A question for the ages; just like, “Do Canada Geese really fly south for the winter? Yes. There is a major difference between sales and marketing (and “yes”, Canada Geese DO fly south in the winter!) The problem is, this debate is always … [Read more...]
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