So, July 1st, 2014 has come and gone. Besides your inbox being inundated with requests to “stay connected”, has the spam stopped? Mine has, a bit. Though the guys in Kuala Lumpur didn’t get the CASL memo and are not following email marketing best practices. I think there was a lot more made … [Read more...]
Effective Email Marketing Strategies to Increase Click-Through Rates
Email marketing is an affordable marketing strategy that can produce great returns, (even with the growth of social media and mobile marketing, it is a favorable channel). According to HubSpot, 75% of marketers say that they are using more email than they were three years ago. Email marketing is … [Read more...]
Create a Golden Subject Line For Your Email Marketing
According to MarketingSherpa’s 2012 Email Marketing Benchmark Report, 67% of organizations plan on increasing email budget in 2012. Email marketing continues to prove it is an effective marketing tool…when used appropriately. Your goal is to get the recipient to open AND respond to the email. One … [Read more...]
4-Tips to Improve Email Marketing ROI to Grow Your Small Business
True or False? Email marketing is a more effective marketing tool as traffic driver than social media? According to an article posted by Search Engine People , this statement is TRUE. The study was conducted by ForeSee Results and concludes that email marketing is a more effective marketing tool … [Read more...]