True or False?
Email marketing is a more effective marketing tool as traffic driver than social media?
According to an article posted by Search Engine People , this statement is TRUE.
The study was conducted by ForeSee Results and concludes that email marketing is a more effective marketing tool as a traffic driver to your company’s website than social media.
This isn’t the first I’ve heard of this, either. So, it got me thinking of some effective ways of crafting email campaigns that get results. Here are four tips to writing an effecting email marketing campaign.
1. Design and Images
Be careful of using images. A key guideline email marketing design is that the email not be too heavy with graphics or, even worse, that it has one giant graphic! Keep in mind, 60-40; 60 percent text, 40 percent graphic. Also, do not send out an email that is one large graphic, not only because fewer recipients are likely to read it but also because you’ll get caught by spam filters. As always, design is important, put some attention to it.
2. Strong Call to Action
The “Click here” call-to-action link does the job, but you can get more clicks if you try something more creative or stronger. Try links that invites the recipient and lures them like, “Find out more on our Top-3 Valentine Gifts” or “To get the most out of your iPhone, keep reading.” Tease your customers a bit on where the link is taking them and you’ll see an improvement on your click-through numbers.
3. Optimized Landing Page
Email marketing has two goals…(1) To get the recipient to your website-“click-through” (2) To get the recipient to make a purchase. As I have stated in a previous blog about lowering your bounce rate, your Landing Page is your store-front. Just like if you were shopping at a mall, and you walk by a store-front that attracts your attention, you go in and browse. It is the same principle. Your landing page needs to attract the recipient and entice them to look around so they can learn more and eventually, make purchases.
4. Don’t go overboard with links
Packing your email/newsletter with links is tempting, but remember that you want to keep your customers focused. Too many links can overwhelm subscribers and turn them off altogether, giving you no data on their preferences. Instead of cramming 50 links in your newsletter, put in five focused ones.
Be an email marketer. Be Real.
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