On-page SEO tactics are the easiest to achieve and, can arguably, have the most impact on your SEO strategy. On-page SEO is about focusing on what you can do ON your website to ensure search engines can find it.
There is so much discussion about improving your website’s position on SERP (Search Engine Results Page), most of it is related to the social media that surrounds your website; what I call your “web-presence” vs your “web-identity” (website).
A very thorough Report from Raven Tools outlines very common mistakes made by businesses as it relates to their website’s on-page SEO. They analyzed over 4 billion on-page SEO issues among 200 million page crawls form February 2013 to June 2015.
It is amazing that the most common issues of on-page SEO are considered “images issues” because there is so much emphasis on incorporating imagery into web content but marketers do seem to do it wrong. Simple mistakes like not incorporating keywords in image “title attributes” (Top-5 list below). There are over 1 BILLION page views per day on Google Image Search; so, web users are telling everyone how important images are.
The 5 Most Common On-Page SEO Issues
1. Images with Missing “Title Attributes”
2. Images with Missing “Alt Attributes”
3. Links with No Anchor Text
4. Meta Descriptions that are Missing or the Wrong Length
5. Pages with Duplicate Content
It doesn’t take much to correct these most common on-page SEO issues. Review your websites and make any necessary changes. Be sure to measure your web analytics prior to making the changes because you will see an impactful change in web metrics after you make the change.