Your social media strategy will be effective only if it integrates well with your marketing strategy and overall marketing mix. Your social media strategy is another tool in your marketing-tool-box; it must complement your brand. It’s only an effective part of your marketing mix if you have proper … [Read more...]
How and Where to Make Money in 2013
The turn of the calendar is always a good time to reflect on business strategy, growth and even new business opportunities. I have definitely seen many trends develop and start taking shape in the small-business sphere in 2012 that will have impact on how you market your business in 2013. I … [Read more...]
Enterprise Toronto Social Media Summit
On June 19th I attended the morning portion of Enterprise Toronto's Social Marketing Summit at the Scarborough Civic Centre. A great itinerary put together by Enterprise Toronto. I was amazed at the turnout and energy for the morning session. The Council Chamber was jam packed and there were … [Read more...]
Social Media Map for Small Business Marketing
It's amazing how far social media has come. Do you remember back in 1999 when blogging just started? Well, since then, there have been so many Social Media applications that have been created and used for small business marketing purposes. This is a great illustration of what is available, a map … [Read more...]
Group Websites – Do they really increase sales for your small business?
Recently, in my encounters with small business owners, the topic of group-deal websites has become top-of-mind for many. The common question that I’m asked is whether or not group-deal sites actually work. Well, the short answer is: group-deal websites are not for every business but they can work … [Read more...]
What’s Facebook?
I was at the Enterprise Toronto Small Business Forum this week for Small Business Week. If you didn't participate in any event in your area this week, you missed out on a great networking opportunity. Kudos to everyone at ET who put this on, Katherine Roos, Margie Galarneau and the rest of the … [Read more...]