Creating and developing a brand isn’t easy but it is an important component to any successful marketing strategy and Internet marketing strategy. It requires you to dedicate specific tasks and exercises to defining it; don’t just “come-up” with a generic brand identity. Your brand should align your business’s image with your customer needs and expectation; doing this right will help you attract the right customers. Your brand makes your business distinct from your competitors; by clearly identifying your “unique position in the marketplace” through your brand you will stand out and attract more customers.
Knowing your business’s brand helps your online marketing strategy tremendously. Remember, your website is a marketing communication channel, it’s a reflection of who you are and how you exceed the needs and expectations of your potential customers.
Here’s a great article to understanding the raw principles of creating a strong brand. Get this right and apply it to your Internet-strategy and your business will be successful.
The article is about what Mark Gardiner has to say about creating a brand, a 20 year veteran of the ad business, after he took a $12/hr job in a grocery store and learned how one of America’s strongest brands, Trade Joe’s, was built without advertising! He outlines 10 great principles of creating a brand…