My parents and the generation they belong to (including all my uncles, aunts etc) were immigrants to this country over 50 years ago. Most of them are retired now but they worked very hard as entrepreneurs in various types of businesses to make their lives in Canada: from restaurant owners, florists, … [Read more...]
Calling All Consumers to Act: 4 Call to Action Ideas to Grow Your Small Business
As a consumer, how many times do you delete an email newsletter you subscribe to or throw-out the many pieces of direct snail-mail (DSM) that are delivered to your home? How about that one email or direct mail that you don’t delete or toss? (for now, let’s ignore the fact that one strategy is … [Read more...]
3-Tips to Building Long-Term Relationships to Grow Your Small Business
As I have suggested on many occasions, for small business owners, time is the most valuable asset they have. How an entrepreneur uses it will ultimately determines the success of their business. Building a strong-relationship with prospects and existing customers is key to building loyalty, which … [Read more...]
Fab-5 Presentation Tips to Grow Your Small Business
As a small business owner (or even someone who works in Corporate Canada, for that matter), coming up with a business (or idea) is the easy part. The hard part is presenting your business or… selling it. When I meet small business owners, the first question I ask is: “what do you do?” or “what is … [Read more...]
Do you know your customers?
I love it when two of my passions collide! In this case, business and sports, specifically, “footie” (aka in North America, “soccer”). In 2007, the Toronto Football Club (TFC) joined Major League Soccer (MLS); North America’s professional soccer league. TFC is owned by Maple Leaf Sports and … [Read more...]