Use of mobile devices has exponentially grown in the past 12-18 months which means small businesses need to adjust their Internet marketing strategy, more specifically, their mobile marketing strategy. Below is a great infographic on why your business needs to adjust your online marketing … [Read more...]
Small Business Month 2012 Events
Happy Small Business Month! It’s that time of year again when small business and entrepreneurs are showcased. Unofficially, October is small business month but officially, October 15-19th is: SMALL BUSINESS WEEK. If you are a small business owner and entrepreneur, you need to get out to as … [Read more...]
INFOGRAPHIC – Bridging the Gap; Online and Offline Marketing
I often talk about not ignoring traditional marketing channels but rather, to integrate them with online channels. This is a great Infographic to illustrate my point. Real Growth for Real Business. Reality Business Consulting (www.realityconsulting.ca) is a Toronto … [Read more...]
What is the Value of Understanding Your Business’ Value?
Web-planning for Success: Part 1 - Value In the last year I’ve given almost a dozen seminars on web marketing and small business marketing. I'm getting ready for another round of workshops this fall across the GTA. I appreciate the enthusiasm of the audience who always want to get right into … [Read more...]
Create a Golden Subject Line For Your Email Marketing
According to MarketingSherpa’s 2012 Email Marketing Benchmark Report, 67% of organizations plan on increasing email budget in 2012. Email marketing continues to prove it is an effective marketing tool…when used appropriately. Your goal is to get the recipient to open AND respond to the email. One … [Read more...]
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